How much gross/profit per customer?

[rmathome]

How much do you make gross/profit per customer on average?

I know, I know, it depends on how many loads they, what machine, etc.

But that is why I am asking on average. I know the actual amounts per customer will vary alot. But just like the numbers "1" and "1,000" are very different, they still produce an average.

[DuboisLaundry]

If I had a turnstile at the front door, I still couldn't calculate this because some customers come in and out the door several times just to do that day's laundry.

I am certainly not going to sit in the laundromat non-stop for 14+ hours a day for a month with a clipboard counting customers to find out.

I'm curious why you want to know....

More important numbers to be interested in include turns per day, and an assortment of other line items as a % of gross; such as utilities, part/repairs, rent, taxes, insurance, payroll and maybe even debt service

[seflaundry]

I agree it is a hard number to come up with but it would be nice to have a ball park idea of a number.
This way you can say i roughly need 3 more customers per day to hit the goal of X.

[rmathome]

you dont know how many people come in your store, on average, each day?

[Aromaz]

Don't care how many customers enter store. Only care how many quarters drop into the coin boxes.

[fishmanz]

Sounds like you would love a card system. They tell you everything and more. Coins, How quaint!

[NFallsGuy]

That's pretty hard to calculate. I have a card store and can calculate some of the numbers. Usage is about $10-$11 per card including vending. Revenue is easy, how many quarters or dollar bills?
Because overhead is so big in this business, its hard to calculate profit on a per customer basis unless you have reached a profitability threshold.
Rules of thumb? Profitable store doing 5 turns a day. 25-30% Utilities, 10-20% Real Estate, 20-30% Labor, Equipment 2-30%, Profit 5-40% of revenue.
There are higher margins on Wash n Fold and Dry Cleaning. Vending is about a 50% margin minus equipment.

These are guesses and round numbers but you shouldn't be too far off.

[Palmyra Jim]

When you say 5 turns per day...does that mean 5 customers or 5 washer loads with matching drying? I assume it is washer loads but we all know what we end up when assuming. (This feels like a really low level question but maybe I am not the only one?)

Jim

[JSVLaundry]

the simplest way to calculate margins is to take your total washer income for a month. divide that by the cost of the washer. this get you AN AVERAGE of the loads processed in the store. including drying

On AVERAGE, 2,000 loads per month are processed in my store

w/d/f vary. the 4 seasons w/ dryers vary.

but for AN AVERAGE, this is a starting point